Event planners, interior designers, and psychologists realize the importance that color plays in affecting a person’s emotions and creating an atmosphere. As an event planner, one of the first questions you should ask a client is about their color preferences. Most clients already have a color scheme in mind. Brides will usually choose their favorite colors to mark their celebration, and sports teams and schools will typically choose the colors that represent them. However, with other clients you will have to help them make some choices to set the mood of their occasion. This is where color psychology comes into play.
The color scheme of an event helps set the tone. It’s well known that certain colors and color combinations evoke certain emotions in people. What is less well known is that some colors have a significance in different cultures; the wrong choice can inadvertently cause offense. For instance, while white is a soothing color that evokes freshness, purity, and a sense of space, it’s the color of mourning some eastern cultures and it would be very inappropriate to use for a celebration. Colors on the warm end of the color spectrum, such as red and orange, are attention-getting hues that raise the heart rate and increase energy; they’re a great choice for events like conventions and other gatherings where you want to facilitate movement. Yellow can evoke warmth and cheerfulness, but it can be overwhelming and has been shown to cause anxiety, It’s a good choice as an accent color for a breakfast meeting. Shades of blue and green are tranquil and relaxing. It’s not a good idea to use these colors as the main color scheme when you want the guests to be awake and alert. However, blue as an accent has been proven to evoke a sense of trust in people, and is a great accent color for board meetings. Purple is an elegant, regal color, and it’s great for accenting VIP areas and as part of a lighting scheme when you want to draw attention to an attraction, especially at an evening event.
The first meeting with a client is the time to get to know more about them so you can help them shop for choices that enhance their celebration or event. As a professional, you know that every aspect of pulling together a successful event means striking the right balance of color, taste, and sound to create an overall favorable atmosphere.