It used to be that, as part of my previous company’s solutions endorsement, I man trade show exhibits. The fun part of it, aside from the fact that we were free from our usual workload, were the freebies we got like nice jackets.

Anyway, we had set up the booth putting up our equipment for a live demo. We also got freebies to lure people in. And of course, we had put up posters to advertise the company. Each participant had their own gimmick to lure people to check their booth.

There are nice table covers that have company logos on them so people could identify the booth even from afar. Good thing about these covers is that they are reusable. So you’re all set for your next exhibit.

If you want something really striking, there are table top displays too. I’d say this is a good marketing strategy during exhibits.

Whatever your style is, always provide freebies and live demo. Works most of the time.